With the continual tightening of French language laws in Québec (this next over signage on 24 November 2016), research suggests that one in five French-speakers actually stopped following a company online because it did not post enough content in their language. True localisation for a consumer (and indeed seller) means a web presence and the identification of keywords and search terms which take account of those nuances in Québecois as much as any language. Meanwhile the angry continue to march on http://bit.ly/2fnsqAz.