With the continual tightening of French language laws in Québec (this next over signage on 24 November 2016), research suggests that one in five French-speakers actually stopped following a company online because it did not post enough content in their language. True localisation for a consumer (and indeed seller) means a web presence and the identification of keywords and search terms which take account of those nuances in Québecois as much as any language. Meanwhile the angry continue to march

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